Broken Promises
Meta Awash in Deepfake Scam Ads
Scammers are spending heavily on Facebook ads that use deepfake videos of President Trump, Elon Musk, and other political figures to hawk fake government benefits.

Key findings from the investigation:

  • TTP identified 63 scam advertisers who have collectively run more than 150,000 political ads on Meta platforms, spending $49 million.
  • The scammers were often among the top political ad spenders on Facebook and Instagram across a range of time periods in 2025.
  • Some of the scam ads used deepfake videos of President Trump, Elon Musk, and prominent Democrats to promote fictitious government spending cards and stimulus checks.
  • The ads often targeted seniors and gave the impression they were offering official Medicare and Social Security benefits.
  • Meta has disabled some of the ads and accounts, but only after they spent substantial sums on advertising—in some cases over $1 million.

Scammers who use deepfake videos of Donald Trump, Elon Musk, and lawmakers like Alexandria Ocasio-Cortez and Bernie Sanders to promote fictitious government benefits are among the top political ad spenders on Meta platforms, a Tech Transparency Project (TTP) investigation has found.

TTP identified an array of scam ads that deploy deepfakes and other tactics to promote fake stimulus checks, government spending cards, and Medicare payments as well as questionable investment products and merchandise offers. The ads use political figures to give their message an air of legitimacy and are clearly aimed at seniors and other vulnerable groups.

The findings show how scammers are taking advantage of advances in artificial intelligence technology, public confusion around the status of social safety net programs, and lax Meta content moderation to target new victims. The scam accounts identified by TTP have collectively spent $49 million dollars to advertise on Meta platforms Facebook and Instagram, and many ads have reached an audience of tens of thousands of users.

Meta is allowing this activity even though it prohibits scams and says it invests in scam prevention to keep users safe. According to the company, political advertisers must complete a special authorization process to establish their “authenticity and legitimacy.” But TTP found that Meta not only approved these advertisers, but allowed them to run scam ads for days or weeks without taking action.

This thriving scam ecosystem on Meta is contributing to a larger explosion of online fraud. The Pew Research Center recently reported that nearly three quarters of U.S. adults have experienced some kind of online scam or attack. According to the Federal Trade Commission, the U.S. is seeing a growing wave of scams that impersonate trusted government agencies and businesses, with a “four-fold increase since 2020 in reports from older adults who say they lost $10,000 or more—sometimes their entire life savings” to scammers.

Meta declined to comment on TTP's findings or respond to questions about its system for reviewing ads, its enforcement of ad policies, and what it does with the revenue from scam ads. But in a statement to The New York Times, which covered this report, the company said it enforced its rules vigorously and would "invest in building new technical defenses," adding that scammers "constantly evolve their tactics to try to evade detection.”

Background and methodology

Meta has long hosted scams on its platforms, including in its advertising system, which generates the bulk of the company’s revenue. The company says it is “constantly working” to improve its detection of scams that “purposely deceive, misrepresent, defraud, or exploit people.” But a May 2025 Wall Street Journal report, which described Meta’s scam problem as worsening, suggested the company is looking the other way when it comes to scam advertising and the revenue it brings:

Current and former employees say Meta is reluctant to add impediments for ad-buying clients who drove a 22% increase in its advertising business last year to over $160 billion. Even after users demonstrate a history of scamming, Meta balks at removing them.

TTP set out to examine ads that use political figures or political messaging to promote scams targeting American users on Meta platforms. Our researchers used Meta’s Ad Library, where the company keeps records of advertising that runs on its platforms. Ads categorized as having to do with “social issues, elections or politics” are preserved in the Library for seven years, unlike other types of ads which disappear from these records once they finish running. The Ad Library provides select data about political ads, including the ad’s content, who paid for the ad, how much they spent on it, and the ad’s reach on Meta platforms.

According to Meta, advertisers who want to run political ads in the U.S. must undergo a special authorization process. This process requires advertisers to submit an official ID to confirm their identity along with a U.S. mailing address. These measures—adopted after revelations about Russia’s use of Facebook and Instagram ads to interfere in the 2016 U.S. election—suggest that Meta subjects political ads to an enhanced level of scrutiny.

TTP used Meta’s Ad Library Report tool to download data about advertisers running “social issues, elections or politics” ads on Meta platforms. Researchers downloaded data for the top ad spenders in this category for set time periods offered by the tool. The time periods were one day (July 1, 2025), the previous seven days (June 25-July 1), the previous 30 days (June 2-July 1), and the previous 90 days (April 3-July 1). For each time period, TTP examined the top spending advertisers on the first 15 pages of results.

TTP determined scam activity if the advertiser met two or more of the following criteria: their ads offered government benefits that have been identified as fake by media reports or independent fact checkers; their ads employed tactics that the Federal Trade Commission (FTC) has identified as a sign of a scam; they had multiple complaints on the Better Bureau Business website from people saying they were scam victims; their ads had characteristics of a scam network previously identified by TTP and ProPublica in October 2024; or they had ads removed by Meta for violating the company’s policy on “unacceptable business practices,” which states that ads “must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.”

In each time period examined, TTP identified dozens of advertisers running scam ads targeting U.S. users. They were often among the top ad spenders during the time periods and collectively spent millions of dollars on Facebook and Instagram ads. For example, during the 90-day period from April 3 to July 1, 2025, at least 45 scam advertisers spent more than $18 million on Meta platforms. Many of the ads used deepfake videos of President Trump, Elon Musk, or prominent progressive politicians, and specifically targeted seniors.

In total, TTP identified 63 scam advertisers on Meta. Together, they accounted for more than 150,600 political ads and lifetime spending of $49 million. All of the 63 scam advertisers showed they had ads removed by Meta within the past 12 months for violating the company’s policies, though nearly half (30) continued to advertise as of Sept. 30, 2025.

Meta indicates that it disabled 35 of the ad accounts, but only after they ran dozens and in some cases hundreds of ads. Six of the accounts spent over $1 million before they were marked as disabled or deleted by Meta.

Fake Trump stimulus

Many of the scam advertisers identified by TTP offered fictitious government stimulus checks.

For example, an advertiser called “Relief Eligibility Center” ran an ad in April-May 2025 on Facebook and Instagram that showed a deepfake video of President Trump appearing to promise stimulus checks of “$5,000 per American.” The video matched a Trump tariff-related speech in the White House Rose Garden on April 2, but Trump’s words in the ad did not match what he said at the actual event, according to a transcript. The video was framed to appear as if it was a Department of Government Efficiency (DOGE) message reposted by Elon Musk on X.

The ad pointed to a website called ushealthsubsidy.com to get a “FREE $5,000 Check from Trump.” The offer appeared to riff off an idea embraced earlier this year by Trump and Musk to send Americans $5,000 dividend checks resulting from DOGE government spending cuts, but the checks have not yet materialized and it’s unclear if they will ever happen. Fact checkers have been warning for years about fake stimulus check offers on social media.

The Meta Ad Library shows the advertiser, Relief Eligibility Center, spent $2,500 to $3,000 on the ad, which was targeted at men and women over the age of 65 in more than 20 states including Texas, Florida, and Ohio. The Library indicates that Meta “removed” the ad for violating its unacceptable business practices policy, but it’s not clear when Meta took this action. The ad appeared to run unimpeded on Meta platforms and reached an estimated audience of over 1 million users.

Another ad from Relief Eligibility Center, which ran in April 2025, had a banner that read, “BREAKING NEWS: Trump's First order in office is to give every American $5,000,” urging people to claim the benefit “before the deadline this Sunday at midnight.” It showed an image of Musk and a U.S. Treasury stimulus check, followed by a manipulated video of Musk on the Joe Rogan podcast promising $5,000 in “direct stimulus checks.” The transcript of the Feb. 28, 2025 Musk podcast appearance shows he did not use those words.

The ad’s message to act quickly before the offer expires is a tactic that the FTC warns is a sign of a scam. Like the above ad, this one was targeted at men and women 65 and older on Facebook and Instagram and reached an estimated audience of more than 1 million before Meta “removed” it for violating the company’s unacceptable business practices policy.

Meta requires advertisers to disclose when political ads include images, video, or audio that is “digitally created or altered” to depict a “real person as saying or doing something they didn’t day or do” or “altered footage of a real event that happened,” but TTP found no evidence of such disclosures in the ads or their disclaimers.

Relief Eligibility Center was in the top 1% of the 21,899 Meta advertisers running “social issues, political and election” ads during the 90-period from April 3 to July 1, 2025. The account spent $141,368 on ads in that time frame, outspending corporate advertisers like UBS and Uber, advocacy groups like Sierra Club, and the Drug Enforcement Administration.

Meta's Ad Library shows the account has since been unpublished or deleted, and TTP could find no contact information for the advertiser. The White House and Musk's company xAI had no immediate comment.

An ad that ran on Facebook and Instagram from “Relief Eligibility Center” showed a deepfake of President Trump promising fictitious stimulus checks of “$5,000 per American.”


An ad that ran on Facebook and Instagram from “Relief Eligibility Center” showed a deepfake of President Trump promising fictitious stimulus checks of “$5,000 per American.”

Another advertiser called “Hannah Grace” ran a scam ad more than 40 times on Facebook and Instagram between March and July 2025. Speaking over images of Trump with dramatic music playing, a woman says the government “quietly dropped a $10 billion fund that gives every American a free $5,800 card” and urges people to “move fast” to accept the offer before they get put on a waiting list. The ad links to a website that tells people to fill out a form with their name and email, promising “we’ll send your allowance right to you.”

Fact checkers have said offers of $5,800 subsidies as well as government “spending cards” are fake, and the FTC warns consumers that scammers often pretend to be acting on behalf of the government and pressure people to accept offers immediately.

Hannah Grace has run hundreds of ads on Meta platforms this year and was a highly ranked ad spender in all of the 2025 time periods examined by TTP. For example, it was ranked 37th out of the more than 21,000 political advertisers in the 90-day period from April 3 to July 1, spending more than $600,000 on Meta ads.

The Ad Library indicates Meta “removed” dozens of Hannah Grace ads for violating its unacceptable business practices policy, but the page continued to run ads as of July 23. It is not clear why Meta has allowed the advertiser to remain active given the number of violations. The Wall Street Journal’s May 2025 report about Meta scams cited an internal company document indicating that Meta gives advertisers “between eight and 32 automated ‘strikes’ for financial fraud before it bans their accounts.”

The Hannah Grace ads include information and links in their Ad Library disclaimers that are consistent with the scam network identified by TTP in October 2024. TTP provided full details about this scam network’s disclaimer patterns in its 2024 report, meaning they should be no secret to Meta.

The Hannah Grace account did not respond to a request for comment sent to a contact email listed in its disclaimer.

An advertiser called “Hannah Grace” ran a scam ad more than 40 times on Facebook and Instagram pushing a fake $5,800 spending card from the government.


An advertiser called “Hannah Grace” ran a scam ad more than 40 times on Facebook and Instagram pushing a fake $5,800 spending card from the government.

One advertiser called “Get Covered Today” ran an ad promoting a $5,000 “relief check” in June 2025 that included a deepfake video of a White House Press Secretary Karoline Leavitt. The video showed Leavitt being asked about the DOGE dividend checks and responding, “We already made it public that Americans can claim their dividend checks on the official site we released a month ago.” She added that “people need to apply on the official site to check if they qualify for these specific funds.” A red arrow then points people to a link to “claim your cash before they pull it down.”

The White House had no immediate comment.

The advertiser, Get Covered Today, ran another “relief check” ad in June with a deepfake video of Sen. Bernie Sanders, the Vermont independent. Looking into the camera, Sanders tells viewers about the offer, saying, “This is not another bailout for billionaires. This is for you, for ordinary Americans.” He adds, “Here’s the catch: these funds are limited and yes, there are already talks that the current administration may try to quietly roll this back. That would be outrageous.” The ad points to the same link to “claim your cash.”

In a statement, Sanders said that "Americans — especially senior citizens — are increasingly targeted by sophisticated deepfake scams," and called the trend “extremely dangerous.”

“No one should have to worry that a video or phone call from someone they think they know is designed to deceive them,” Sanders. “This is part of a much larger issue: AI is advancing rapidly, but the laws and protections we have in place for everyday Americans are dangerously outdated.”

An ad from “Get Covered Today” used a deepfake of White House Press Secretary Karoline Leavitt to promote a non-existent DOGE dividend check.


An ad from “Get Covered Today” used a deepfake of White House Press Secretary Karoline Leavitt to promote a non-existent DOGE dividend check.

Meanwhile an advertiser called “Asking America” ran fake video endorsements from two prominent Democrats, Rep. Alexandria Ocasio-Cortez of New York and Sen. Elizabeth Warren of Massachusetts. In the Ocasio-Cortez video, which ran in June 2025, a deepfake of the congresswoman standing in front of American flags promotes a fictitious relief check, saying “Something real, something powerful just passed that you help your family.” She continues, “This program could be taken down any day by those in power who don’t think regular people deserve support.” The deepfake Warren pushes the same fake government payment, assuring people, “This isn’t a gimmick. This is real, real help that you don’t have to pay back a single cent.”

Ocasio-Cortez had no immediate comment. Warren, in a statement to The New York Times, called for "serious guardrails" to protect consumers online.

“The only thing worse than these deepfake A.I. videos being used to scam Americans is the fact that Meta makes tens of millions of dollars off those scam ads,” she said.

Asking America also ran ads with deepfakes of news anchors. One ad kicks off with a manipulated video of a CNN anchor talking about a new economic relief program called the “Inflation Buffer Grant” that gives $5,000 to families. A voiceover then urges people to “apply now because there’s no guarantee how long it’s going to be available,” adding that “there’s talk that the $5,000 could be scaled back or shut down.” The “Inflation Buffer Grant” does not exist.

Meta “removed” some of the Asking America ads for violating its anti-scam policy, but the account continued to run new ads as of Aug. 5.

This ad from "Asking America" showed a deepfake of Rep. Alexandria Ocasio-Cortez endorsing a fictitious government relief check.


This ad from "Asking America" showed a deepfake of Rep. Alexandria Ocasio-Cortez endorsing a fictitious government relief check.

Both Get Covered Today and Asking America were in the top 3% of social-political advertisers in the 30-day period from June 2 to July 1 and the 7-day period from June 25 to July 1. The two accounts show disclaimer information that matches the scam network identified by TTP in October 2024. They did not respond to a request for comment.

Senior scams

Many of the scam advertisers identified by TTP tailored their messages to seniors.  

An advertiser called “Senior Health Daily USA” ran an ad on Facebook and Instagram in July 2025 with the text, “Seniors Can Now Get the Biggest Benefit of 2025.” The accompanying video opens with an image of Trump and a voiceover stating that the president’s “first divine act” to Americans on Medicare is to give them “a major new spending card with a massive benefit.” Over images of elderly Americans engaged in shopping and other activities, the voice says the cards can be used to “cover all your bills, groceries, and more. All this is to help Americans on Medicare in these difficult times.”

The ad ends with a warning that seniors need to act fast or they won’t be able to apply for another 24 months. It directs people to a webpage that warns, “Enrollment closes TODAY at Midnight!” and indicates the card can be used at major retailers like Walmart, Walgreens, Costco and CVS. Visitors are prompted to begin an online conversation with an agent named “Emily from Benefit Journal.”

No matter how TTP responded to “Emily’s” questions, she said, “You're qualified for a Health Allowance Card!” and pointed to a phone number, with a countdown timer indicating the call was “reserved” for several minutes. Medicare scammers often sound professional and try to get their targets on the phone, according to guidance from the National Council on Aging. As noted previously, the FTC has also warned that scammers push a sense of urgency to get people to act without checking the claims.

This ad said Trump's “first divine act” to Americans on Medicare is to give them “a major new spending card with a massive benefit.”


This ad said Trump's “first divine act” to Americans on Medicare is to give them “a major new spending card with a massive benefit.”

The advertiser, Senior Health Daily USA, ran 59 identical versions of this ad on Meta platforms, according to Ad Library records. Meta “removed” more than three quarters of them for violating its policy but continued to allow the advertiser to re-up the same ad multiple times. A new batch of the ads ran in August.

Senior Health Daily USA was among Meta’s top political advertising spenders in the U.S. for every date range examined by TTP. It was the 14th highest spender ($101,688) in the seven-day period from June 25 to July 1; the fifth highest spender ($637,908) in the 30-day period from June 2 to July 1; and the 32nd highest spender ($705,366) in the 90-day period from April 3 to July 1. During these time periods, Senior Health Daily USA at times surpassed the spending of major companies and politicians. For example, from June 2 to July 1 the scam advertiser spent more than banking giant JPMorgan Chase ($586,027) and Andrew Cuomo ($276,320), who was in the midst of his primary campaign to be the Democratic candidate for New York mayor. Overall, the page has spent more than $1.3 million on scam ads since it was created on May 26, 2025.

Senior Health Daily USA appears to be part of a broader scam network. Its disclaimer indicates it was paid for by an organization called “American Relief Programs,” which is also listed by two dozen other advertisers identified by TTP.

Many of the other advertisers in this network run ads promising “free” health allowance cards, and their names suggest they are targeting seniors. They include “Medi Health Benefits,” “Medicare Health Benefits USA,” “Golden Help For All,” “Everyday Help,” “Healthy Benefit Perk,” and “Premium Senior Health Plans.” These seven accounts spent a combined $2.2 million on Meta ads from April 3 to July 1. All of them had ads flagged by Meta’s systems violating the unacceptable business practices policy.

Another advertiser called “Health Benefits for Seniors” ran more than 250 ads pushing apparent government benefit scams. One of its ads declares, “American Seniors Can Now Get The Biggest Spending Allowance of 2025.” A video showing images of Trump says “his first act of God” was to make Americans “eligible for a part B give back benefit that adds additional benefits into your SS check each month.” The ad directs people to click a link to “see if you qualify.” Meta’s Ad Library shows the ad reached an estimated audience of over 1 million users on Facebook and Instagram in more than two dozen states, including Florida, Texas, and Pennsylvania. It was primarily targeted at men and women aged 65 and up.

The advertiser, Health Benefits for Seniors, was another top spender in the data ranges examined by TTP. For example, it was the 18th highest political ad spender for the 90-day period from April 3 to July 1, shelling out $902,890 for Meta ads. That was more than what ExxonMobil ($563,153) and Kaiser Permanente ($184,298) combined spent on Meta ads during the period.

According to a notice in the Meta Ad Library, Meta deactivated the Health Benefits for Seniors account for not following its advertising standards. But the Ad Library shows the account still managed to spend more than $900,000 on ads.

The disclaimers on the Health Benefits for Seniors ads used an email address linked to American Relief Programs, the organization behind the scam network described in the previous example. The disclaimers failed to include a business website or mail-deliverable address as required by Meta for “social issues, elections or politics” ads. This raises questions about whether Meta adequately vetted this advertiser in the first place.

Health Benefits for Seniors listed the same email in its disclaimer as the previous advertiser, Senior Health Daily USA. A request for comment sent to that email went unanswered.

An advertiser called “Health Benefits for Seniors” ran more than 250 ads pushing apparent government benefit scams.


An advertiser called “Health Benefits for Seniors” ran more than 250 ads pushing apparent government benefit scams.

One advertiser called “Freedom Asset Advocates” ran a series of ads invoking concerns about the future of Social Security to point people to investment advice. One of the ads, which ran ten times between June and July 2025, showed a photo of Musk with the text, “Elon Musk and Donald Trump have uncovered a stunning amount of waste and fraud at America’s #1 retirement agency. If nothing changes, we’re heading for a nightmare scenario for senior citizens and anyone close to retirement.” The ad linked to a 47-minute video of a man named Jim Rickards talking about how Americans can tap into a secret $150 trillion U.S. “trust fund.” The video ends with a plug for Rickards’ subscription newsletter and research service.

According to fact checking website Snopes, which analyzed the video, Rickards’ “claims are often sensational and misleading” and he “quoted the $150 trillion figure without citing any sources, credible or otherwise, and directed viewers to his own investment recommendations.” Meta “removed” nine out of the ten versions of this ad for violating its unacceptable business practices policy, but left one untouched for unclear reasons. The account later showed it had been disabled by Meta for violations of its advertising policies—but only after it had spent more than $1.5 million on ads.

One advertiser called “Freedom Asset Advocates” ran a series of ads invoking concerns about the future of Social Security to point people to investment advice.


One advertiser called “Freedom Asset Advocates” ran a series of ads invoking concerns about the future of Social Security to point people to investment advice.

The video indicates it is a product of Paradigm Press LLC, an entity that has racked up multiple one-star reviews on the Better Business Bureau and Trustpilot websites from people who called the service a sham or fraud. One reviewer on the BBB site wrote, “Extremely fraudulent. Will store credit card info and charge you without consent.” Another said, “I was taken advantage of because of my age (96) and inexperienced [sic] in stocks.” (Paradigm Press responded to some of these complaints on the sites, pledging refunds or offering to resolve problems.)

Paradigm Press indicates on its website that it is part of something called The Agora Companies, aka The Agora, which Forbes recently described as an empire “hawking bad financial and health advice on Facebook.” The Forbes report noted that the business has a history of being sued by the FTC, Securities and Exchange Commission, and two state attorneys general.

Paradigm Press and The Agora Companies did not respond to a request for comment. Freedom Asset Advocates did not respond to a request for comment sent to a contact email listed on its Meta advertising account.

TTP identified six Meta top-spending advertisers that link to Paradigm Press content and share the same contact emails and phone numbers in their disclaimer section. They include the abovementioned Freedom Asset Advocates as well as “America's Secret Fund,” “Alternative Health Remedies,” “Patriot Reset,” “Patriotic Savants,” “Smart Patriotic Plays.” These accounts have collectively spent millions of dollars on Meta ads. During the 90-day period from April 3 to June 1, they spent more than $3.4 million.

Two of the accounts, Alternative Health Remedies and Patriot Reset, showed that their managers are based in the U.S. and the Philippines. TTP’s previous investigation of a Meta scam ad network in October 2024 found that dozens of Facebook pages in the network were managed from foreign countries including the Philippines.

‘Free’ merch

Other Meta advertisers identified by TTP hawk “free” politically themed merchandise and have drawn complaints about unwanted credit card charges.

For example, an advertiser called “I Love My Freedom,” started running an ad on May 1, 2025, for a free “Gulf of America” tumbler, celebrating Trump’s attempt to rename the Gulf of Mexico. Clicking the ad takes the user to a MAGA-themed poll about their top political issue (options: Securing the Border, Fixing the Economy, Protecting the Second Amendment, Religious Freedom, Other) followed by prompts to enter their name and email address. The user is then directed to a webpage to claim their tumbler by entering a credit card to pay for shipping and handling. A notice at the bottom of the page indicates they are actually signing up for a membership trial subscription.

I Love My Freedom has racked up 145 complaints on the Better Business Bureau website, many of them from people who said they were surprised by recurring credit card charges or had trouble canceling them. (I Love My Freedom responded to some of the complaints, saying it provided refunds.) One complaint from April 2025 states:

Called this company they would only give me one month back. Told me they sent an email each month, they did not. I would like the $443.84 back. That is for 14 months. I am 76 years old and they scammed me. Please help recover my money.

The Federal Trade Commission warns consumers to be suspicious of companies that offer something for free but say you have to pay to get it, saying it is a red flag for a scam. According to the agency, schemes that saddle shoppers with recurring payments for unwanted products and services—known as “negative options”—“have been a persistent source of consumer harm for decades.” The FTC sought to create new rules to crack down on this practice, but the effort has been blocked in court.  

An advertiser called “I Love My Freedom” ran an ad for a free “Gulf of America” tumbler, celebrating Trump’s attempt to rename the Gulf of Mexico.


An advertiser called “I Love My Freedom” ran an ad for a free “Gulf of America” tumbler, celebrating Trump’s attempt to rename the Gulf of Mexico.

HuffPost, in a March 2020 report about I Love My Freedom, said it’s centered on a digital newsletter that “regularly blasts out emails hawking flagrant scams and snake oil.” The report describes the company as a prolific Facebook advertiser, saying it invested nearly $2 million in Facebook ads that “draw people in with clickbait polls or promises of ‘free’ MAGA gear, and lead to pages instructing them to submit their email addresses. This automatically signs them up to receive the newsletter, along with its many sponsored messages.”

I Love My Freedom did not respond to a request for comment sent to a contact email listed on its Meta advertising account.

I Love My Freedom was in the top 3% of Meta political ad spenders in every time period examined by TTP. For example, it was ranked the 45th highest ad spender out of more than 21,000 advertisers in the 90-day period between April 3 and July 1, 2025, spending more than half a million dollars.

Another Meta advertiser called “End The Wokeness” followed a similar model.

One of its ads, which ran on Facebook and Instagram in in May and June 2025, showed Trump wearing a hat with the logo of U.S. Immigrations and Customs Enforcement (ICE) and an apparent image of an ICE agent detaining someone. The accompanying text said, “Ridiculous: Democrats are trying to tank ICE’s approval rating to stop deportations. Don’t let the Democrats win! Vote on this poll to show your support, and we’ll send you a free ‘ICE’ hat.”

The ad directed people to a webpage to take the poll about their support from Trump and ICE and provide their email address, then to a checkout page to get their “free” hat with a mandatory packaging fee. The order also signs up the user for a membership that renews every month.

An ad from "End the Wokeness" prompted people to take a poll about Trump and immigration to get free ICE hat.


An ad from "End the Wokeness" prompted people to take a poll about Trump and immigration to get free ICE hat.

End the Wokeness indicates that it has managers in both the U.S. and Philippines.

Merica Now News Network LLC, the company that does business as End The Wokeness, has racked up multiple complaints on the Better Business Bureau website from people who said they got surprise subscription fees on their credit card bills. One wrote, “I had a transaction on my bank account for $29.99 which I never purchased for a subscription to end the wokeness. I have emailed these people at least 10 times with no response and I had to go to my bank to dispute these charges.” (In response to many of the complaints, Merica Now News Network said it refunded fees and/or canceled subscriptions.)

End the Wokeness did not respond to a request for comment sent to a contact email listed on its Meta advertising account.

End The Wokeness was also a top advertiser on Meta. It was ranked the number one political ad spender for the 30-day period from June 2 to July 1, spending $815,264 during that period. It was also the number two political advertising spender for the 90-day period from April 3 to July 1, spending more than $2.3 million on political ads during that time.

I Love My Freedom and End the Wokeness were also among the top Meta political ad spenders over the past seven years (since September 2018), ranking 56th and 100th, respectively, out of more than half a million advertisers. That means they spent more on Meta ads than Fortune 500 brands like Walmart and Pfizer during that period.

Conclusion

TTP’s investigation gives a window in Meta’s scam problem—specifically, scam ads that use political figures and political messaging to hawk fake government benefits and other schemes. These ads violate multiple layers of Meta policies, but Meta routinely allows them to run for days or weeks before taking any action.

Even when Meta disables these accounts or removes the ads, the damage has already been done to consumers—and the company has already profited. The scammers identified by TTP have spent at least $49 million on Meta ads, and this is undoubtedly just a small slice of the total scam advertising flowing on the company’s platforms.

Some of the scam ad accounts identified by TTP continued to advertise on Meta as of September 2025 and remain among the top ad spenders on the company’s platforms.

A group of 42 state attorneys general recently called on Meta to crack down on investment scam ads that use images of prominent business figures like Warren Buffett to lure victims. TTP’s research sheds light on how scammers are also using politician deepfakes and other tactics to advertise their schemes on Meta platforms.

The availability of generative AI tools, which allow people to create increasingly realistic deepfakes, is likely to further turbo-charge this scam activity unless Meta takes steps to improve enforcement of its own policies.

Note: Updated with Meta, Warren comments to The New York Times.

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